https://janonismo.com/en/Campaign playbooks added or updated on janonismo.com.enhttps://janonismo.com/en/playbooks/mamdani/https://janonismo.com/en/playbooks/mamdani/#2026-10-29Thu, 29 Oct 2026 09:00:00 +0000How Zohran Mamdani went from 1% to mayor of New York City in 2025: organic video, a digital funnel, 3 million doors, and a toolkit for applying the method.https://janonismo.com/en/playbooks/brasil-fim-6x1-2026/https://janonismo.com/en/playbooks/brasil-fim-6x1-2026/#2026-10-29Thu, 29 Oct 2026 09:00:00 +0000How a shop clerk's video grew into the VAT movement, a petition, two amendments and the 2026 constitutional change that ended the 6x1 schedule.https://janonismo.com/en/playbooks/colombia-reforma-laboral-2025/https://janonismo.com/en/playbooks/colombia-reforma-laboral-2025/#2026-10-28Wed, 28 Oct 2026 09:00:00 +0000How Petro's government, unions and movements answered the shelving of the labour reform with marches, strikes and a popular consultation, up to Law 2466.https://janonismo.com/en/playbooks/australia-equality-2017/https://janonismo.com/en/playbooks/australia-equality-2017/#2026-10-28Wed, 28 Oct 2026 09:00:00 +0000How the Equality Campaign won 61.6% Yes in a voluntary postal survey: enrolment, calling parties and one ask, post your form the day it arrives.https://janonismo.com/en/playbooks/marea-verde-2020/https://janonismo.com/en/playbooks/marea-verde-2020/#2026-10-27Tue, 27 Oct 2026 09:00:00 +0000How the green scarf, pañuelazos and a cross-party alliance took Argentina from a Senate defeat in 2018 to Law 27,610.https://janonismo.com/en/playbooks/kansas-2022/https://janonismo.com/en/playbooks/kansas-2022/#2026-10-27Tue, 27 Oct 2026 09:00:00 +0000In a state Trump won by 15 points, 59% voted No: a freedom message, a broad coalition and door-knocking that reached unaffiliated voters.https://janonismo.com/en/playbooks/brasil-justica-tributaria-2025/https://janonismo.com/en/playbooks/brasil-justica-tributaria-2025/#2026-10-27Tue, 27 Oct 2026 09:00:00 +0000How movements, unions, the PT and creators took an income-tax exemption up to R$5,000 to the streets and online, until Congress passed it unanimously.https://janonismo.com/en/playbooks/zelensky-2022/https://janonismo.com/en/playbooks/zelensky-2022/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How Ukraine's president used a daily video, tailored speeches and public asks in 2022, and what a campaign can take from it.https://janonismo.com/en/playbooks/yes-equality-2015/https://janonismo.com/en/playbooks/yes-equality-2015/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How Yes Equality won Ireland's 2015 referendum with 62%: real stories, trained spokespeople, rapid rebuttal and a daily media operation.https://janonismo.com/en/playbooks/trump-2024-podcasts/https://janonismo.com/en/playbooks/trump-2024-podcasts/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How Trump used podcasts and streamers to reach disengaged young men, what fact-checkers and courts documented, and how to respond.https://janonismo.com/en/playbooks/together-for-yes/https://janonismo.com/en/playbooks/together-for-yes/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How a women-led coalition won Ireland's abortion referendum with 66.4%: research, a calm tone, real stories and measured door-to-door canvassing.https://janonismo.com/en/playbooks/taiwan-sunflower-g0v/https://janonismo.com/en/playbooks/taiwan-sunflower-g0v/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How the Sunflower occupation and the g0v community livestreamed everything and turned it into digital deliberation, plus a toolkit to apply it.https://janonismo.com/en/playbooks/taiwan-humor-rumor/https://janonismo.com/en/playbooks/taiwan-humor-rumor/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How Taiwan answered rumours within 2 hours with 2 images and humour, as civic fact-checkers worked on LINE, plus a rapid-response toolkit.https://janonismo.com/en/playbooks/sri-lanka-npp-2024/https://janonismo.com/en/playbooks/sri-lanka-npp-2024/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How a 3% front won the presidency and 159 of 225 seats in 2024 with its own network and an anti-corruption message, and what came next.https://janonismo.com/en/playbooks/south-korea-2024/https://janonismo.com/en/playbooks/south-korea-2024/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How Korean citizens defeated martial law in hours and removed Yoon in 123 days, with K-pop light sticks and care from afar.https://janonismo.com/en/playbooks/serbia/https://janonismo.com/en/playbooks/serbia/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How leaderless students went from blockades and assemblies to an electoral list that beat Vučić on October 25, 2026, and a toolkit for applying the method.https://janonismo.com/en/playbooks/senegal-2024/https://janonismo.com/en/playbooks/senegal-2024/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How Pastef elected Diomaye Faye in the first round with its leader barred, the party dissolved and the internet cut, and a toolkit for organizing under repression.https://janonismo.com/en/playbooks/poland-turnout/https://janonismo.com/en/playbooks/poland-turnout/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How 27 civic campaigns, city halls and the networks born of the 2020 protests got young people and women to vote and created a new norm: voting.https://janonismo.com/en/playbooks/obama-2008/https://janonismo.com/en/playbooks/obama-2008/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How Obama's 2008 campaign combined its own list, small donations and Camp Obama to build volunteer teams in every neighborhood, and how to apply the method.https://janonismo.com/en/playbooks/nepal-genz/https://janonismo.com/en/playbooks/nepal-genz/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How Nepal's Gen Z deliberated and voted on an open Discord server in 2025, what worked, what went wrong and how to use the method responsibly.https://janonismo.com/en/playbooks/momentum-2017/https://janonismo.com/en/playbooks/momentum-2017/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How Momentum sent 100,000 people to Labour's marginal seats in 2017 with training, carpools, WhatsApp and cheap videos, plus the toolkit.https://janonismo.com/en/playbooks/milei-2023/https://janonismo.com/en/playbooks/milei-2023/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How TV clips, fan creators and streaming took Milei to the presidency, what fact-checkers and NGOs documented, and how to respond.https://janonismo.com/en/playbooks/macron-2017/https://janonismo.com/en/playbooks/macron-2017/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How a partyless Macron listened door to door, built local committees and answered #MacronLeaks in 2017, with a toolkit to do the same.https://janonismo.com/en/playbooks/led-by-donkeys/https://janonismo.com/en/playbooks/led-by-donkeys/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How four friends with a ladder turned politicians' own words into billboards, projections and headlines, plus an earned-media toolkit to use.https://janonismo.com/en/playbooks/kenya-genz/https://janonismo.com/en/playbooks/kenya-genz/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How young Kenyans translated a tax bill, pressured MPs and cared for the wounded without leaders: what they won, what it cost and how to apply it.https://janonismo.com/en/playbooks/janones/https://janonismo.com/en/playbooks/janones/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000What janonismo is: André Janones's method, a WhatsApp channel of 10.9 million people in Lula's 2026 comeback, and a toolkit to apply it.https://janonismo.com/en/playbooks/georgia-2024/https://janonismo.com/en/playbooks/georgia-2024/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How leaderless Georgians protested 500+ days, watched the polls and paid fines together: what they sustained, what they lost, how to apply it.https://janonismo.com/en/playbooks/georgescu-2024/https://janonismo.com/en/playbooks/georgescu-2024/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How Călin Georgescu went from almost nowhere to 22.94% via TikTok, why the vote was annulled, what is proven vs alleged, and how to respond.https://janonismo.com/en/playbooks/fridays-for-future/https://janonismo.com/en/playbooks/fridays-for-future/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How one person's school strike became a global strike in 13 months, with a repeatable ritual, local groups and organized press work. Plus a toolkit.https://janonismo.com/en/playbooks/boric-2021/https://janonismo.com/en/playbooks/boric-2021/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How Boric went from second place to 55.9% in four weeks: self-organised comandos, a million-door target and the youth vote. With a toolkit.https://janonismo.com/en/playbooks/bolsonaro-2018/https://janonismo.com/en/playbooks/bolsonaro-2018/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How Bolsonaro won in 2018 with 8 seconds of TV time and a network of WhatsApp groups: what to learn, what was illegal and how to respond.https://janonismo.com/en/playbooks/big-organizing/https://janonismo.com/en/playbooks/big-organizing/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How a small team handed the Sanders campaign over to hundreds of thousands of volunteers in 2016 and 2020, and a toolkit for applying the model.https://janonismo.com/en/playbooks/barcelona-en-comu/https://janonismo.com/en/playbooks/barcelona-en-comu/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How Ada Colau's platform grew out of the housing movement and won Barcelona in 2015: signatures, assemblies, an ethics code and an open program.https://janonismo.com/en/playbooks/bangladesh-2024/https://janonismo.com/en/playbooks/bangladesh-2024/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How student coordinators kept 36 days of protest going through internet blackouts and toppled Hasina: the cost, what came next and the method.https://janonismo.com/en/playbooks/ardern-2017/https://janonismo.com/en/playbooks/ardern-2017/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How NZ Labour changed leader 53 days out, went from 24% to 36.9% and got into government through a coalition.https://janonismo.com/en/playbooks/aoc-2018/https://janonismo.com/en/playbooks/aoc-2018/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How Ocasio-Cortez beat Joe Crowley in 2018: a candidate recruited from below, a $10K video and door-knocking, plus a toolkit to apply it.https://janonismo.com/en/playbooks/afd-tiktok/https://janonismo.com/en/playbooks/afd-tiktok/#2026-10-26Mon, 26 Oct 2026 09:00:00 +0000How the AfD got to TikTok first, with short video and a fan network, what researchers and courts documented, and how to respond.