Cases
Each case is a playbook: the story, the method, the tools to apply it and the sources. There are 26 cases and 5 from the other side, on far-right and authoritarian campaigns.
Janonismo
A WhatsApp channel with central command
Elections
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The students win
Leaderless assemblies and a monitor at every box
Movements and protests
Open the case
Mamdani
Organic video that turns into door-knocking shifts
Elections
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#Reject
Finance Bill 2024 Explain the bill, then lean on those who vote
Movements and protests
Open the case
The Discord assembly
A Discord server as an open assembly
Movements and protests
Open the case
Diomaye mooy Sonko
Organizing that survives bans and blackouts
Elections
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The multi-campaign
Dozens of civic get-out-the-vote drives
Elections
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Together for Yes
Listening to the concerned centre, door to door
Referendums and causes
Open the case
Barcelona en Comú
A citizen platform that asks permission before it runs
Elections
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Big Organizing
A central plan, the work handed to volunteers
Elections
Open the case
Obama 2008
An owned platform feeding neighborhood teams
Elections
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The light stick revolution
Arrive in minutes, return every Saturday, care from afar
Movements and protests
Open the case
From the square to a majority
Disciplined network, broad front, one message
Elections
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The 36th of July
Replaceable leaders, dated programmes, an offline plan
Movements and protests
Open the case
Till the end, every night
Open groups, marches by profession, fines paid together
Movements and protests
Open the case
A million doors
Heat maps, self-run comandos, talk at the door
Elections
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People vs. money
Recruit the right candidate, widen who votes
Elections
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Momentum
Send volunteers where the vote is decided
Elections
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Sunflowers and g0v
Stream everything, open the tools, deliberate
Movements and protests
Open the case
Yes Equality
Real stories and the press as a daily operation
Referendums and causes
Open the case
Led By Donkeys
Their own words, billboard-sized
Referendums and causes
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Let's do this
A new leader, then donations and volunteers
Elections
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Listen, organize, shield
Door-to-door listening and a plan ready for the leak
Elections
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We are here
Daily presence and a tailored ask for every audience
Government communication
Open the case
Humour over rumour
Two images, very short text, out within 2 hours
Government communication
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Climate strike
A repeatable ritual, local groups and organized press
Movements and protests
Open the caseThe WhatsApp machine
Pyramids of WhatsApp groups instead of TV
The other side
Open the caseFrom TV studio to feed
TV clips multiplied by fan creators
The other side
Open the caseThe podcast route
Long talks on non-political shows, then the clips
The other side
Open the caseThe candidate who came from the feed
Telegram, unlabelled influencers and mass accounts
The other side
Open the caseFirst in the feed
Arrive early, short clips and many accounts reposting
The other side
Open the case
No case matches this search.