The other side
Five digital campaigns by the far right and authoritarian projects, studied as cases and never as models. Each one explains the mechanics of what worked, the red lines it crossed and how to respond when the same playbook is used against you.
Why study them
The tools are the same on both sides: WhatsApp groups, short video, podcasts, influencers, algorithms. What changes is what they are used for and which limits are respected. Knowing how these campaigns grew helps to spot the pattern early, to answer without amplifying it and to protect an election from manipulation.
The five cases
The WhatsApp machine
Pyramids of WhatsApp groups instead of TV
The other side
Open the caseFrom TV studio to feed
TV clips multiplied by fan creators
The other side
Open the caseThe podcast route
Long talks on non-political shows, then the clips
The other side
Open the caseThe candidate who came from the feed
Telegram, unlabelled influencers and mass accounts
The other side
Open the caseFirst in the feed
Arrive early, short clips and many accounts reposting
The other side
Open the case
Cases that found an answer
Campaigns and governments that faced disinformation, polarisation or authoritarian pressure and found a way to respond.
